FOY Communications

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Vision.
Strategy.
Execution.

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Vision.
Strategy.
Execution.

Read More

Not Just Another Agency

As an FTI Consulting affiliate, we at FOY Communications have elevated our understanding of communication and how the power of storytelling can connect with audiences.

Whether we use traditional methods or the latest technology, our experienced team is dedicated to finding fresh and creative approaches to help you deliver your message.

At FOY, we believe in going above and beyond. Each member of our team is committed to providing proactive and innovative solutions, never settling for anything less than exceptional results. Our affiliation has bolstered our capabilities, allowing us to offer our clients even more valuable resources and insights.

So, If you’re looking for a passionate, dedicated team with unmatched expertise, look no further. We’re here to support you and can’t wait to help you deliver a message that truly resonates with your audience. Together, let’s take your communication efforts to new heights!

Why FOY?

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Years of Combined Experience
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Industries
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Companies

What We Do

Strategic Communications
Stakeholder Management
Crisis Communications, Issues & Reputation Management
Government Relations
Media Relations
Financial Communications
Social & Digital Media
Media Relations

Let us help you craft believable narratives using a pro-active approach instead of merely reacting to news.

Our combined years of experience working on many fronts of the communications world will help you succeed by minimising risk and finding bold, new ways to strengthen your reputation.

Corporate Communications

Set up your communications department with counselling and training from us on effective communications management.

Our team will assess and develop the best communications practices specific to your industry’s needs and requirements.

Crisis Communications

Develop an approach that will protect your reputation, defend your public image, and rebuild trust.

Our diverse experience will help you manage your crisis in today’s digitally-driven world.

Issues & Reputation Management

Manage your brand perception and demonstrate effective communications leadership.

We will work with you to proactively anticipate and identify emerging trends or changes in the social, economic and political environments you operate in and help you prepare for and mitigate those trends that may crystallise into a credibility-destroying issue.

Financial Communications

It is all about building trust in order to increase your efficiency while contributing to long-term value creation.

Achieve visibility within the competitive global marketplace and effectively manage communications between yourself and the financial community.

Key services include audit perceptions, IPO strategic communications, mergers and acquisitions, and communications during hostile takeovers.

ESG Communications

Environmental, Social, and Governance Communications cuts across multiple established disciplines – from reputation management with stakeholders to financial communications with investors.

It is a rigorous communications vertical that can highlight your sustainability practices due to the accusations of companies using it to greenwash corporate behaviour.

We’ll help you by bringing the precision and discipline needed to establish trust and enhance shareholder credibility and value.

Public Policy Advocacy

Develop and implement powerful communication strategies before, during, and after your policymaking process.

Our media strategies and messages are aligned with articulated public policy and lobbying objectives while ensuring that your position is clearly understood by stakeholders.

Content Generation

We ideate and develop creative content for a range of platforms and audiences.

From white papers and opinion articles for traditional print media to lifestyle pieces and sustainability commentaries for the digital world.

Media Training

Our team includes a former news editor who understands how the media thinks and reacts.

We've trained C-suite executives on how to engage with their stakeholders and how to enhance their messages with sound bites and the right statistics to gain Share of Voice.

Our team members have conducted media training sessions for Bank Negara Malaysia, AIG, Volkswagen Malaysia, PIDM, TNB, Touch n Go, CIMB, FGV, Icon Offshore, UMW, Ekuinas, Axiata, and Bursa Malaysia, among many others.

Social Media Management

Transform your brand’s social space and scale your business to new heights.

We will help you entice and engage your audience to foster meaningful relationships, build trust, and strengthen customer loyalty.

Video Content

Cater to the growing hunger for videos with compelling video content that will resonate with your audience.

We’ll help you produce videos that will connect with and inspire trust in your viewers.

Our Team

Yogendra Thavakumar

Partner & Director of Strategy

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Julian Fernandez

Partner & Director of Communications

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Demi Mohd Lenin

Assistant General Manager

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Mohamed Feisal Shah

Manager - Strategic Communications

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Cassandra Teo

Manager - Strategic Communications

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Nicole Tan

Sr. Consultant - Strategic Communications

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Jaslyne Lau

Strategic Communications

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Connect with us

We’d love to hear from you!

Our Location

Whitespace (Bangsar), Level 3 Menara BRDB, 285 Jalan Maarof, Bukit Bandaraya, 59000 Kuala Lumpur.

Yogendra Thavakumar

Yogendra has over 25 years of extensive experience in directing a wide spectrum of corporate communications, branding, marketing, and crisis communication initiatives. He is well versed in the areas of public relations, media relations, strategic planning, policies formulation, budget development and control, and performance monitoring. His strengths include Corporate Communication, Branding & Marketing, Digital Marketing, Crisis Communications, Public Relations, Strategic Planning, Cost Control, Corporate Social Responsibility, Cross-functional Leadership, Resource Optimisation, Coaching, and Mentoring Internal Communications.

Yogendra Thavakumar

Yogendra has over 25 years of extensive experience in directing a wide spectrum of corporate communications, branding, marketing, and crisis communication initiatives. He is well versed in the areas of public relations, media relations, strategic planning, policies formulation, budget development and control, and performance monitoring. His strengths include Corporate Communication, Branding & Marketing, Digital Marketing, Crisis Communications, Public Relations, Strategic Planning, Cost Control, Corporate Social Responsibility, Cross-functional Leadership, Resource Optimisation, Coaching, and Mentoring Internal Communications.

Julian Fernandez

Julian has over 17 years of experience in business solutions and high risk public sector projects with multiple successful projects in the ASEAN, Oceania, and Middle Eastern regions. He also played a critical role in the stakeholder management portfolio for the Light Rail Transit 3 (LRT3) Project. Julian is well versed in the areas of public relations, stakeholder management, media relations, crisis management, strategic planning, and project management. His strengths include Stakeholder Management, Corporate Communications, Branding & Marketing, Crisis Communications, Public Relations, Strategic Planning, Internal Communications, and Client Servicing.

Julian Fernandez

Julian has over 17 years of experience in business solutions and high risk public sector projects with multiple successful projects in the ASEAN, Oceania, and Middle Eastern regions. He also played a critical role in the stakeholder management portfolio for the Light Rail Transit 3 (LRT3) Project. Julian is well versed in the areas of public relations, stakeholder management, media relations, crisis management, strategic planning, and project management. His strengths include Stakeholder Management, Corporate Communications, Branding & Marketing, Crisis Communications, Public Relations, Strategic Planning, Internal Communications, and Client Servicing.

Demi Mohd Lenin

Demi is a communications professional with over 6 years of experience in stakeholder management, social media content creation, media relations, and event management. Currently a Manager at FOY Communications, she specialises in strategic communications and has successfully handled key clients in Malaysia and regionally.

In her previous role, Demi played a crucial role in the communication strategy for projects like the national rail initiative, Light Rail Transit (LRT) 3. With a proven track record in conflict resolution and negotiation, she ensured positive engagement for both stakeholders and the company.

Leading a dynamic team, Demi is passionate about fostering growth and collaboration. Her responsibilities include working closely with senior leadership to develop impactful media stories and multi medium content for awareness building and strategic positioning.

Beyond PR events, she actively manages social media and digital activities, overseeing public and press inquiries and is always open to networking and sharing insights in the ever-evolving field of communications.

Demi Lenin

Demi is an experienced stakeholder management, social media content creation, media relations, public relations and event management practitioner. Her core strengths lie in conflict resolution and negotiating win-win outcomes for stakeholders and the company. Demi played a critical role in the management of stakeholders for the national rail project, Light Rail Transit (LRT) 3. She works closely with senior management in the development of media stories, blogs and video content for awareness building and strategic positioning. Besides being a key contributor for PR events, social media, and digital activities, Demi also oversees the management of public and press inquiries.

Mohamed Feisal Shah

Feisal is an accomplished PR & Communications professional with over a decade of experience in the Construction and Railway industry. He was part of the pioneering team for the nation’s largest infrastructure project, the MRT Line 1, which kick-started the railway industry boom in the country. Feisal worked on several other major national infrastructure projects including MRT Line 2, the KL-Singapore High-Speed Rail, and LRT 3. Feisal’s primary expertise lies in stakeholder management and he has played a pivotal role in mediating and resolving issues between project teams and stakeholders using his diplomatic approach and problem-solving skills. Feisal also possesses extensive knowledge and expertise in crisis, events, and media management.

Mohamed Feisal Shah

Feisal is an accomplished PR & Communications professional with over a decade of experience in the Construction and Railway industry. He was part of the pioneering team for the nation’s largest infrastructure project, the MRT Line 1, which kick-started the railway industry boom in the country. Feisal worked on several other major national infrastructure projects including MRT Line 2, the KL-Singapore High-Speed Rail, and LRT 3. Feisal’s primary expertise lies in stakeholder management and he has played a pivotal role in mediating and resolving issues between project teams and stakeholders using his diplomatic approach and problem-solving skills. Feisal also possesses extensive knowledge and expertise in crisis, events, and media management.

Cassandra Teo

Cassandra is a passionate content writer, digital content creator, and skilled stakeholder manager with over 10 years of experience. She has worked with leading global organizations, including Manchester City, Bernhard H. Mayer, Abilympics Malaysia, Cheshire Home Selangor, MII, AM Assurance, Exxon Mobil, and Digi. Her expertise extends beyond digital content to include media relations, event management and brand development, and her organizational skills and acumen in negotiating complex situations have been honed over years of managing global teams across Germany, Thailand, Philippines, MENA, and Western Africa.

Cassandra Teo

Cassandra is a passionate content writer, digital content creator, and skilled stakeholder manager with over 10 years of experience. She has worked with leading global organizations, including Manchester City, Bernhard H. Mayer, Abilympics Malaysia, Cheshire Home Selangor, MII, AM Assurance, Exxon Mobil, and Digi. Her expertise extends beyond digital content to include media relations, event management and brand development, and her organizational skills and acumen in negotiating complex situations have been honed over years of managing global teams across Germany, Thailand, Philippines, MENA, and Western Africa.

Nicole Tan

Thanks to an insatiable curiosity and an unwavering drive, Nicole is on a perpetual quest for growth – venturing into diverse areas within the field of communication. With experience in journalism, corporate communications, content creation, and public relations, Nicole has a penchant for embracing novel experiences and brings fresh perspective into her communication strategies. She has assisted multiple leading Lifestyle brands in their Malaysian PR efforts, e.g., Levi’s Malaysia, Nando’s, OREO, as well as William Grant & Sons. She has also managed communication strategies for local SMEs in her capacity as a communications specialist.

Nicole Tan

Thanks to an insatiable curiosity and an unwavering drive, Nicole is on a perpetual quest for growth – venturing into diverse areas within the field of communication. With experience in journalism, corporate communications, content creation, and public relations, Nicole has a penchant for embracing novel experiences and brings fresh perspective into her communication strategies. She has assisted multiple leading Lifestyle brands in their Malaysian PR efforts, e.g., Levi’s Malaysia, Nando’s, OREO, as well as William Grant & Sons. She has also managed communication strategies for local SMEs in her capacity as a communications specialist.

Jaslyne Lau

Jaslyne is a self-driven PR practitioner with a comprehensive skill set in public relations, media relations and content development. Throughout her journey in the industry, she has worked with renowned global brands like Xiaomi Malaysia, Twitter, Ninja Van, William Grant & Sons and H3C. She supported their Malaysian PR efforts through development and execution of innovative communication strategies for product launches, CSR initiatives, and successful rebranding efforts.

Jaslyne Lau

Jaslyne is a self-driven PR practitioner with a comprehensive skill set in public relations, media relations and content development. Throughout her journey in the industry, she has worked with renowned global brands like Xiaomi Malaysia, Twitter, Ninja Van, William Grant & Sons and H3C. She supported their Malaysian PR efforts through development and execution of innovative communication strategies for product launches, CSR initiatives, and successful rebranding efforts.

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